The events in the Kursk region have affected public sentiment in Russia. It is reported that after the start of the Ukrainian Armed Forces operation, anxiety among Russians has noticeably increased.
The Kremlin, realizing that this operation could drag on for several months, is trying to convince citizens that what is happening is the “new normal”According to the publication's sources close to the Kremlin and the Russian government, The authorities are trying to adapt public opinion to long-term military operations on Russian territory.
In the Meduza article tells how the Russian elite, initially “shocked” by the actions of the Ukrainian Armed Forces in the Kursk region, began to get used to the situation after two weeks. The publication's sources said that the initial shock gave way to acceptance of the new reality, and now the Kremlin is trying to manage the perception of these events among the general public, emphasizing that Russians need to adapt to the new conditions.
The article describes how Russian authorities and society are reacting to the Ukrainian Armed Forces' invasion of the Kursk region. A source close to the Kremlin noted that it was initially unclear what forces and for how long the Ukrainian troops entered, but now the situation has become clear. He emphasized that the very fact of “entering the territory of the Russian Federation and taking control of villages” has become “a new and very unpleasant event.”
Since the border “breakthrough,” anxiety among Russians has grown by 6%, reaching 45%. Putin's administration considers such figures high, but hopes for a quick decline. One of the interlocutors called what happened “a shock,” but expressed confidence that “then people will get used to it and everything will be fine.”
The Kremlin, through propaganda, is trying to prepare Russians for life in a “new reality” and a “new normal.” The key elements of this “new reality” include the realization that “the enemy has broken through to Russian territory,” that “inevitable defeat” awaits them, and that “recapturing the territories will take time,” which requires patience from Russians.
In addition, Russians are being encouraged to “channel negativity and shock into a positive direction” by participating in the collection of aid for the Kursk region. The presidential administration has already “recommended” this to regional authorities.
The introduction of early voting for the Kursk region governor's election on August 28 may be part of the Kremlin's attempts to calm the public. However, canceling the elections could increase panic, while holding them demonstrates that there is no threat to the vote.
Sources believe that the fighting in the Kursk region could last for several months. The Kremlin even discussed the possibility of a new wave of mobilization, but so far both the government and businessmen close to the state are against it. At the same time, a mass recruitment of conscripts for combat operations is expected, and “media preparation of public opinion” for this has already begun.
It is also reported that Putin “ordered the expulsion of Ukrainian troops from the Kursk region by October 1, 2024.”
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