Ukrainian DUNA opened its first store in Israel: address, assortment, and commercial environment

On July 16, 2026, the first store of the Ukrainian DUNA network officially started operating in Rishon LeZion, Israel.

Israelis from Ukraine and just customers familiar with the brand can now purchase DUNA products directly in Israel, without waiting for parcels or asking acquaintances to bring the necessary items from Ukraine.

The new store is located at:

Rishon LeZion, Rothschild Street, 40

Rishon LeZion, Rothschild Street 40 – here on the map – https://maps.app.goo.gl/21cH2AvHRnZirm8c6

Official pages of Duna.Israel:

Facebook – https://www.facebook.com/profile.php?id=61591690269847

Instagram – https://www.instagram.com/duna_israel/

Before the opening, DUNA Israel announced that the first Israeli outlet would start operating on July 16. After the launch, a message appeared on the brand’s page in Hebrew: שלום ישראל! פתחנו באופן רשמי! — “Hello, Israel! We are officially open!”

Ukrainian industry publications also reported on DUNA’s entry into the Israeli market.

On July 15, the publication “Ukrainian network DUNA opens its first store in Israel” was posted by the Ukrainian Council of Shopping Centers. The publication indicated that the store would open in Rishon LeZion on Rothschild Street, and DUNA belongs to the company “Duna-Vesta,” whose factory has been operating in the Lviv region since 1965.

On July 16, the material “DUNA network enters the Israeli market with its first store” was published by the Ukrainian publication AllRetail.ua, specializing in retail and the development of retail networks.

What is sold in the first Israeli DUNA store

DUNA Israel presents the new outlet as a family store of everyday textile products.

The first publications on the Israeli page announced:

• women’s, men’s, and children’s socks;
• tights for women and children;
• basic plain models;
• colored socks and items with patterns;
• children’s underwear;
• everyday and gift options.

In the opening announcement, the brand emphasized that the store would feature comfortable socks and tights for children and adults, as well as everyday models. After the opening, DUNA Israel announced a wide selection of products for the whole family.

Store opening hours:

The address and opening hours are published on the official DUNA Israel page.

It cannot yet be claimed that the entire Ukrainian DUNA catalog is presented in Rishon LeZion. The company’s official website also offers women’s and men’s underwear, pajamas, T-shirts and tank tops, thermal underwear, stockings, children’s items, and products for infants. The brand has not specified in detail which categories are already available in Israel.

DUNA immediately addressed the Israeli customer in Hebrew

The DUNA Israel page and advertising publications are predominantly in Hebrew.

This is an important detail: the store is targeting not only Israelis from Ukraine and people familiar with the brand from previous purchases. DUNA is trying to present itself to the wider Israeli audience as a family brand of comfortable socks, tights, and underwear.

For customers who already know DUNA, the appearance of the store means the opportunity to purchase familiar products near home. For those who have not encountered this brand before, the new outlet becomes the first direct acquaintance with the Ukrainian manufacturer.

Where DUNA is located: a busy commercial part of Rishon LeZion

For its first store in Israel, DUNA chose a section of Rothschild Street with a large number of retail outlets and service enterprises.

At the address Rothschild, 40, in addition to DUNA, Israeli business directories indicate the jewelry store Keter David — כתר דוד, a dog grooming salon “המספרים של עידו”, as well as offices and service enterprises. This is a commercial address around which there is already a constant flow of visitors.

In the neighboring building at Rothschild, 38, there is a shoe store Disco Rosso and Bukhari Bakery — a bakery with Bukharian pastries and dishes.

At the address Rothschild, 37, there are jewelry stores and workshops Mi ORO, Cami Designs, and Kisufim.

At the address Rothschild, 41, there is a lingerie and gift store Beit Hava — בית חוה and a jewelry store Pirov Diamonds — יהלומי פירוב.

Thus, DUNA opened in an already established commercial environment. Shoppers can combine a visit to the new store with buying shoes, lingerie, jewelry, groceries, or visiting a cafe and bakery.

Not far from DUNA, at the address Rothschild, 45, is the shopping center G Rothschild, which additionally makes the location convenient for shoppers.

Choosing such a place seems logical. Israelis from Ukraine and customers who already know DUNA can come purposefully, and the presence of other stores and G Rothschild nearby allows the brand to also count on the usual urban shopping flow.

What DUNA represents and how many stores the network operates

DUNA belongs to the Ukrainian company “Duna-Vesta”.

The factory is located in the city of Sheptytsky in the Lviv region and has been operating since 1965. The company calls itself a leader in the Ukrainian hosiery market and reports that it produces up to 1.2 million items monthly.

The declared production capacity of the enterprise is 15–20 million pairs per year. The products are tested in its own accredited laboratory, and the company reports working according to OEKO-TEX Standard 100 and ISO 9001:2015 standards.

In addition to the family brand DUNA, the company develops two more lines:

ACCENT — models with an emphasis on classic design, quality, and comfort;

FURIA — women’s tights and stockings.

The official DUNA website states that the network has more than 100 stores in 17 regions of Ukraine and expands annually by 5–8 outlets.

NAnews — Israel News separately recounted the addresses on the network’s official page. The catalog lists 105 address entries, but the store in Lutsk at Sobornosti Avenue, 22B is listed twice with the same phone number and schedule. Therefore, there are 104 unique addresses in Ukraine. The catalog also includes a section for Zaporizhzhia, but at the time of verification, no address was listed under it.

Most points are concentrated in Kyiv and the Kyiv region — 23, as well as in Lviv and nearby suburbs — 22. In Lutsk, seven unique stores are listed, in Dnipro — five, in Vinnytsia, Ivano-Frankivsk, Odesa, and Ternopil — four each, in Uzhhorod — three.

Two points are listed in Zhytomyr, Izmail, Mukachevo, Sambir, Khmelnytskyi, and Sheptytsky. Stores also operate in Berdychiv, Drohobych, Irpin, Kalush, Kamianets-Podilskyi, Kovel, Kolomyia, Kremenchuk, Poltava, Rivne, Stryi, Kharkiv, Kherson, Cherkasy, Chernihiv, and Chernivtsi.

With the new store in Rishon LeZion, we can talk about at least 105 unique physical DUNA points in Ukraine and Israel. The Israeli address has not yet been added to the main catalog of stores on the company’s Ukrainian website.

The Ukrainian Council of Shopping Centers also reported that DUNA management is considering development potential in Poland and Germany. According to CEO Serhiy Vyshnevskyi, the company planned to increase the Ukrainian network to more than 200 points within five years and was simultaneously preparing to enter foreign markets.

The store may operate with a local partner

The description of the Israeli DUNA profile contains the words שותפות | זכיינות, which translate as “partnership | franchise.”

This may indicate a partnership or franchise model of launch. However, the company has not yet publicly named the Israeli store operator or disclosed the legal structure of the project. Therefore, it is premature to talk about a specific owner or franchisee.

There is also no confirmed information in the public domain about the size of investments, store area, number of employees, prices in shekels, delivery across Israel, a separate online store, or plans to open subsequent points.

It is also unknown whether DUNA is considering Haifa, Ashdod, Netanya, Tel Aviv, Jerusalem, or other cities for further expansion.

The opening in Rishon LeZion shows that the Ukrainian manufacturer has entered the regular Israeli retail market and is addressing the market in Hebrew from the very beginning.

For Israelis from Ukraine and those familiar with the brand, this is an opportunity to buy familiar products directly in Israel. For DUNA, it is a test of whether the well-known Ukrainian brand can interest a wider Israeli audience.

NAnews — Israel News will monitor the development of the first point and the possible expansion of the DUNA network in the country.